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Uncharted Strategy
THE STRATEGIC DIAGNOSTIC

Map the Current

See how your business actually works, not how the org chart says it does.

Private conversations with the people who do the work to uncover the truth. Two half-days in a room where we map the whole thing end to end, so the entire team understands how the work flows. You leave with a Nav Map. What’s really happening, what to change, and what to do first, not another document you never look at again.

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The problem is never what you think.

Most people don’t need a place to start. They need a reset.

You’re not at the beginning. You’ve built it, rebuilt it, automated a piece of it, and documented it in a binder nobody opens. You’ve sat through a hundred strategy sessions and still aren’t getting the results.

That’s not a starting problem. That’s drift.

Fix the flow and most of your people turn into rockstars.

Almost nobody has a people problem. They have a flow problem that makes good people look slow, defensive, and stuck.

We don’t document a broken process so your team can follow it more faithfully. We fix how the work actually moves, and build toward a system that doesn’t need an instruction manual.

Most people don’t do this because the water is calm.

They do it because something forced the question.

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If none of those are true, this can wait. If two or three are, it’s already costing you.

We make it easy to spot the drift and move to direction.

Tap any phase to see what happens in it.

Week one
You & your team: one hour each
Week two
You & your team: eight hours each, two days back to back
Week three
You: 90-minute debrief
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EACH PERSON ON YOUR TEAM
9 hours, total
One hour with us, one on one Eight hours in the room, across two sessions

Across eight to ten people.

YOU
11 hours, total
Kickoff, one hour with us, one on one Eight hours in the room, across two sessions Debrief, 90 minutes with us, one on one

And you get to be in the room instead of running it. Someone else steers for once.

Nobody hires us to find these. We find them anyway.

  • A team discovered that once a client signed, they treated the build as an internal to-do list, and left the customer sitting there wondering what happens next
  • Field paperwork going missing on a routine basis, at a cost nobody had ever added up
  • Sales and operations realizing that neither one understood what the other’s work actually required
  • An admin spending their week chasing documents that a workflow could have been requesting on its own
  • Monthly reports assembled by hand from numbers nobody fully believed
  • A workaround the whole team still performs, built around a system limitation that was fixed years ago

Those hours in the room aren’t the cost of the Nav Map. They’re the reason anything changes. A document doesn’t get sales and billing to understand each other. Ten people looking at the same wall for a day does. The map is the artifact. The room is the work.

The line we hear most often, in some form, in almost every session:

“I had no idea you had to do all that. No wonder it takes so long.”

That’s not a process insight. That’s two departments stopping being annoyed with each other.

THE DELIVERABLE

The Nav Map

This is what you get.

It’s built to be handed off. Give it to your IT team, to us, or to any partner you choose. You also get the AI-notetaker summary from the in-person sessions. The private interviews stay private.

Nav Map · Current state Sheet 1 of 4
Sales
A
Ops
E
Billing
M
Eliminate Automate Modify Manual step
Illustration of a Nav Map sheet. Yours is built from your work, your systems, your names for things.
01

The current, mapped.

How the work actually moves today, start to finish, with every system and manual step marked.

02

Tagged for action.

Every step marked eliminate, automate, or modify, with what it would take and what it would break.

03

The future course, charted.

What good flow looks like for your business, and the sequence to get there.

04

An executive summary.

What to do first, why, what it’s worth, and who owns it, including all the non-technical steps that don’t need anyone to build anything.

Example: B2B manufacturing & service company

Three divisions. Three maps. Three different answers.

An executive took on three smaller divisions that needed to grow revenue but had never gotten much internal support. The GMs were dedicated and doing the best they could with what they had. The executive needed to know what needed attention, where the opportunity was, and where to start.

Stay the course.

One map confirmed they were on the right path. It just needed time to show results.

Scale without hiring.

One showed room to cut systems and automate, so the division could grow without adding people or tools.

Sequence the build.

One became a step-by-step plan for how the business evolves from here.

“I knew that process was manual. I didn’t realize how manual it actually was.”
General manager
“I just thought your team didn’t like us. I had no idea it took that many steps. Now I understand why it feels so slow.”
Department leader
AFTER THE MAP · OPTIONAL

Ready to set sail

When you’re ready to build, we have a build partner who connects your systems, builds the dashboards, and automates the tedious parts. Or take the map elsewhere. No hard feelings.

Six months out

You can see your numbers, and you believe them. Decisions take days instead of quarters. Nobody’s building a report that no one reads. Your team has time to do their actual jobs.

One client took the Nav Map to IT and started building the next week. Another built it with us and threw a party.

With cake.

Before you decide.

This works when

You’re a $5M to $300M business in manufacturing, construction, the trades, regional banking, or professional services.

You have the budget and the authority to spend it.

You want to know what’s actually going on, including the parts that sting.

People can be honest without being punished for it.

The goal in the room is a better way of working, not accountability, not finger-pointing.

You put us with the people who really know how the work happens, not just the people who think they do.

You care about results, not activity.

Wait, or don’t do it at all, when

You’re mid-launch on a lot of things at once. If you can’t yet tell what’s working, mapping it now gives you a snapshot of chaos. Give it three to six months.

It isn’t a real priority. If there’s no pain driving it, the map collects dust and we’ve both wasted a quarter.

You don’t actually want to change what you built. Some people want confirmation, not clarity. That’s a fine thing to want. It just isn’t this.

You’re looking for a fractional hire. We’re not one, and we’re not here to manage the employee you won’t.

There’s no trust inside the building. This won’t fix it, and you’ll be unhappy with us for saying so.

“Couldn’t we do this ourselves?” +

You could. Three things you’d give up. We’ve done it before and we know where it goes sideways, we’ll keep you on track when the room wants to solve one problem for an hour, and you get to participate instead of facilitate. You’ve been steering this whole time. You’ve never gotten to look at the map.

“We’ve tried this before. It didn’t change anything.” +

Probably a strategy session that produced a deck. This produces a map of how your business actually works, built from what your people said privately, with a sequenced list of what to do first. Different input, different output.

“I don’t want the conversation. I want the answer.” +

We understand, and the answer is on the other side of the conversation. The reason your last four fixes didn’t hold is that somebody skipped this part.

“What if you tell me I don’t need it?” +

Then we’ll tell you, on the first call, and point you at what you do need. We’d rather send you somewhere else than take a project that won’t work.

“Will this tell us where AI fits?” +

Yes. That’s what an AI readiness assessment should be. Every step on the Nav Map is tagged for what could be automated or handed to AI, and what should stay with a person. You know what to build, why, and in what order before you buy a single tool. Most companies start with the tool and look for a problem. This starts with how the work actually moves.

$5,000–$10,000*

Kickoff, materials review, up to eight private interviews, two half-days on site, the Nav Map, and a 90-minute debrief. Paced by your team’s calendar. Usually three weeks. Faster for a smaller scope, or when your team’s calendar allows.

Full method or nothing. We don’t skip steps, because the pieces alone don’t work.

*A modified version at the lower rate is available for smaller scopes, like a single department or process. Travel outside the Twin Cities is billed separately. We do work nationally. 

Something isn’t working. Let’s find out why.

Thirty minutes, nothing to prepare. Tell us what’s going on and we’ll tell you whether we can help. If we’re a fit, you’ll have a proposal within 24 hours.

Book a 30-minute call

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